Demand Generation Marketing Manager

Job description

We’re Day.io. We’re the undisputed leaders and history makers in time tracking innovation.We make achieving the impossible look easy. We’re a diverse group, spread across the globe, who are united by a shared set of values and goals. Since 2016, we're proud to have a large variety of paying customers of all sizes - SMBs, Medium Enterprise & Government, that have benefited from the platform.

We’re looking for a Demand Generation Marketing Genius who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Reporting to the CEO and working closely with cross-functional teams across the globe, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. If you’re looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you.

Job Description

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.

  • Monitoring and reporting campaign performance with tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, downloads, leads, initial sales conversations, and revenue

  • Creating impactful nurture programs to improve conversion rates from leads to opportunities

  • Working closely with the Head North America for both tracking, reporting, and efficient lead management in the handoff from marketing to sales

  • Overseeing vendor selection and contracts as needed


Job requirements

What you should have

  • Bachelor’s degree in Business, Marketing, or a related field

  • 4+ years of B2B demand generation experience in SaaS

  • Extensive experience in the development of creative campaigns and execution of email marketing, SEO, social advertising, content syndication, SEM, and paid digital

  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

  • A digital marketing portfolio of produced marketing work

Nice to have

  • Master’s degree in business or related area

  • Experience effectively leveraging marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management